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Which ubiquitous sans-serif typeface is the standard for New York City subway signage and is featured in the logos of brands like Target and Panasonic?

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Helvetica

Originally named Neue Haas Grotesk, it was renamed Helvetica (Latin for 'Swiss') in 1960 to increase its international appeal.

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  • What sans-serif typeface is used for the logos of Panasonic and Target, as well as New York City subway signs?

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