What company's 1947 advertising campaign coined the slogan 'A Diamond is Forever' and successfully established the diamond as the standard stone for engagement rings?
Show answer
De Beers
The campaign was created by the N.W. Ayer advertising agency and is considered one of the most successful marketing efforts in history for its ability to create a social necessity out of a luxury good.
Also asked as:
- Which diamond company is responsible for the 1947 marketing campaign that popularized the phrase 'A Diamond is Forever'?