In political science, what is 'soft power'?
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Cultural and diplomatic influence
Coined by Joseph Nye, soft power is the ability to attract and co-opt rather than coerce (hard power), using things like movies, values, and foreign aid.
Cultural and diplomatic influence
Coined by Joseph Nye, soft power is the ability to attract and co-opt rather than coerce (hard power), using things like movies, values, and foreign aid.
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