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What literary device describes the repetition of initial consonant sounds in neighboring words?

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alliteration

Alliteration is a popular tool in poetry and advertising because it creates a rhythmic, musical effect that makes phrases more memorable. Famous examples include brand names like 'Coca-Cola' or common tongue twisters like 'Peter Piper picked a peck of pickled peppers.'

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  • What term refers to the repetition of the same consonant sound at the beginning of adjacent words?

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